There is a lot of mystery around magazine submissions. “How do I get published?” you ask us, “I’ve tried everything I could think of and my fashioney pictures are just not getting picked up by magazines.” Here are five photography tips so you can produce the best editorials you’re little heart is capable of.
1. Work with only the very best (agency represented) models. You’re shooting editorial photography, this is no time to be thinking in real world terms. So choose a model that has an otherworldly essence. We know your sister/friend/neighbour is a beautiful girl, but is she so beautiful she’s kind of hard to look at without gaping? Casting the right model is an integral step in getting your pictures published.
2. Switch up the wardrobe! Frequently we have photographers submit up to 6 images, half of which feature the exact same outfit. That means that only 4 of those images are usable, which does not make for a good editorial story. Few publications would be willing to do a four page spread. If you’re running low on clothes, we advise that you shoot as many “beauty” images as you can to throw into the bunch and submit at least 8 images.
3. Get a hair stylist. There is nothing like a pro hair stylist to add that extra spice of perfection to a shoot. Let’s face it, from a photographer’s perspective, makeup is easy to fix in photoshop, but hair is next to impossible. Another holy truth about humans is that we are endlessly fascinated with good hair. This is in part because it is such a rare thing to glimpse, and partly because it is incredibly difficult to achieve. Make sure your model has “difficult to achieve hair” and you’re guaranteed to have editors gushing over your photos.
4. Be cohesive! Your approach to every editorial should be similar to a movie director’s. Each shot (i.e. scene) helps to tell the overall story. This is what we mean by “fashion editorial photography” – a series of cohesive images that serve some kind of narrative, usually fashion related.
5. Editor’s love nothing more than the good old analog camera and film combo. Throw in some pretty clothes and a beautiful model and you’re ready for publication. It’s sort of fool-proof strategy. There’s something irresistible about the texture and gritty quality of images that were taken the old school way.